Retail Leader

Retail Leader

You’ll learn to achieve excellence in customer service and profitability on a retail leader apprenticeship course. A retail leader has a strategic vision and drive to achieve excellence in customer service and profitability.

As a retail leader, you will act as a brand ambassador, leading, inspiring, and growing a team of retail employees to achieve sales and profit targets. This will be accomplished while sticking to and supporting the company’s values and culture.

Retail executives work in various contexts online and in the food and non-food sectors. 

What you’ll learn

On a retail leader apprenticeship course, you’ll learn to:

  • Monitor customer questions and service needs; train and assist team members in using suitable techniques, such as face-to-face or remote, such as online facilities, in delivering consistent and outstanding service that offers a pleasant experience for consumers.
  • Utilise available information to plan cooperation so that the appropriate people and resources are in the right location at the right time to guarantee that consistent brand/company standards are met. Deputise the line manager to the extent of your authority.
  • Adapt communication style to the audience, evaluate effectiveness, and promote good communication across all activities, including verbal, written, and online communications, to get the best results for the company.
  • Communicate and support the team’s sales goals, identifying and acting on revenue-boosting possibilities such as link selling and bringing consumers’ attention to special offers.
  • Increase sales possibilities by ensuring that the team is aware of and understands the features, advantages, unique selling factors, and other important information about the company’s goods, product lines, and services.
  • Assure that the team replenishes and maintains merchandising following business needs, the retail calendar, and local demands, such as regional, topical, or weather-based requirements.
  • Maintain stock processes to minimise stock damage or loss, maximise revenue, comply with legal requirements, and take appropriate action to sell stock nearing the end of its product, promotional, or shelf life.
  • Oversee the proper use of technology in accordance with company strategy and the creation of suitable processes for dealing with service problems.
  • Plan, organise priorities, and supervise one’s and team members’ activities, assisting with their introduction, training, development, coaching, and assigning duties fairly and adequately to achieve corporate goals.
  • Daily, lead the team by establishing goals and tracking progress toward them. To encourage team members, provide coaching and on-the-job training. Recognise team conflicts and try to settle them with the help of others.
  • Ensure that you and your team are constantly in compliance with the law, that detected risks are dealt with promptly and following business processes, and that they are reported to the management team’s relevant member(s).
  • Ascertain that team members understand and adhere to the company’s diversity policy. Make appropriate changes for customers or team members as needed.

What you’ll do

Your day-to-day tasks on a retail leader apprenticeship could be to:

  • Schedule workloads and rotas.
  • Give assignments to members of the team.
  • Keep teams up to date on goals, objectives, and policy changes.
  • Monitor the performance of the team.
  • Carry out individual assessments.

Entry requirements

You’ll usually need:

  • Depending on the employer, GCSEs or equivalent qualifications or relevant experience are likely.
  • Apprentices without level 2 English and maths will need to achieve this before taking the end-point assessment.

Assessment methods

The End Point Assessment comprises three distinct assessment methods: 

  • On-demand test
  • Retail business project
  • Professional discussion

Duration and level

  • Duration: 12 months
  • Level: 3 – Advanced Apprenticeship

Apprenticeship standard

More information about the Level 6 Retail Leader Apprenticeship standard can be found here.

Apprenticeship end point assessment

For more information about the End Point Assessment Process, please read the Institute of Apprenticeships’ information page.

Updated on October 2, 2022

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