PR and Communications Assistant

On a PR and communications assistant apprenticeship course, you’ll help build, protect and maintain a positive reputation for brands, organisations and individuals.

Public relations (PR) and communications are concerned with creating, preserving, and maintaining a company’s, organisation’s, or individual’s positive reputation. It also refers to how such companies, organisations, and individuals communicate with the public about themselves, their products, or their services.

You will work as a public relations assistant for an agency or brand. You will communicate with a wide range of people, including the media, the general public, internal colleagues, and various other groups, to successfully express your client’s or organisation’s message and influence attitudes and behaviour.

You’ll be in charge of researching and comprehending your client’s or organisation’s goals and then using your digital and communication abilities to execute effective campaigns to accomplish specific or overall outcomes.

What you’ll learn

On a PR and communications assistant apprenticeship course, you’ll learn to:

• Customise social media / public relations technology, such as media databases and monitoring systems, may offer activity.
• Create media contacts and present ideas to stakeholders, colleagues, and other interested individuals in formal and informal situations are all part of the job.
• Produce content (including, but not limited to, press releases, policy statements, social media posts, pamphlets, op-eds, feature pitches, and live events) using an accurate and effective written communication style appropriate for various audiences and media.
• Help with non-written content creation, such as film production management, producing short user-generated style material, live video streaming, social image creation, and infographic development.

Entry requirements

You’ll usually need:

• 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher apprenticeship.
• Apprentices without level 2 English and maths will need to achieve this before taking the end-point assessment.

Assessment methods

The End Point Assessment comprises two distinct assessment methods: 

• Knowledge test 
• Project report, presentation and questioning

Duration, level, subjects and potential salary upon completion

Apprenticeship standard

More information about the Level 4 PR and Communications Assistant Apprenticeship standard can be found here.

Apprenticeship end point assessment

For more information about the End Point Assessment Process, please read the Institute of Apprenticeships’ information page.