This student activity is designed to help students prioritise and evaluate the essential skills and qualifications needed for a successful career in marketing. In small groups, students will rank various skills from 1 to 10, with 1 being the most important and 10 being the least. The skills to be ranked include creativity, communication, analytical abilities, research, collaboration, attention to detail, interpersonal skills, adaptability, problem-solving, and listening. After completing the ranking, students will present their findings to the class, fostering a collaborative discussion on the importance of these skills in the marketing field. This activity aims to enhance students’ understanding of key competencies and their relevance to marketing apprenticeships.
