Digital User Experience (UX) Professional

On a digital user experience professional apprenticeship course, you’ll help investigate, analyse and design people’s experiences with digital products and services.

As a digital user experience (UX) specialist, you will study, analyse, and design people’s interactions with current and future digital products and services to find ways to improve these interactions over time.

Daily, you will interact with internal and external partners, such as stakeholders, customers, and team members, to ensure the effective implementation of UX solutions.

Your work will be primarily office-based. You will be in charge of guiding the adoption of user-centred designs, tools, and techniques across the entire life cycle of the digital product, from research and development to continuous improvement and product retirement.

What you’ll learn

On a digital user experience professional apprenticeship course, you’ll learn to:

• Design, develop, and improve UX solutions by using creative, analytical, and critical thinking skills and methodically analysing and applying organised problem-solving approaches to complex UX issues.
• Develop and implement new value propositions, products, and services and improve existing ones using design thinking and/or service design methods.
• Choose, develop, and use user research methods from the fields of Human-Computer Interaction (HCI), sociology, psychology, ethnography, and qualitative and quantitative approaches.
• Analyse and critically analyse assumptions and findings to understand the user and stakeholder needs (including behaviours, emotions, attitudes, and preferences) and determine the solutions’ functional, non-functional, structural, and content requirements.
• Analyse arguments, assumptions, abstract concepts, and facts (which may be insufficient), develop judgements, and frame appropriate questions to solve a problem – or propose a range of alternatives.
• Analyse, synthesise, and apply insights to drive the development of personas, user journeys, and system processes to ensure that user and organisational needs are met.
• Design, facilitate, and analyse experimental tests using A/B and multivariate testing technologies to provide a data-driven approach to UX solution design and ongoing improvement.
• Create, facilitate, and evaluate requirements gathering, ideation, and co-design activities in collaboration with stakeholders and/or users.
• Investigate and develop a wide range of design solutions, such as system and user flows, static wireframes, and varying quality prototypes, from paper to interactive prototypes.
• Adapt and analyse design solutions depending on their intended use context, such as responsive, mobile, online, offline, personal, public, and enterprise, working with different product teams to evaluate the impact of implementing specific design recommendations.
• Create and enhance content and data information architectures that are clear and logical.
• Analyse test data independently, analyse findings, and assess the appropriateness of suggested solutions, taking present and future contexts of usage into consideration, including communication with team members from other disciplines to obtain a holistic view of the applicability of design suggestions.
• Use textual, visual, and verbal techniques to articulate and communicate complex information, thoughts, and ideas effectively and concisely.
• Communicate ideas in an audience-appropriate manner, altering communication techniques as required among user study participants, stakeholders at various levels of seniority, and team members from multiple specialised areas.
• Use advanced cognitive skills to deal with competing interests within and outside the organisation, using well-reasoned arguments and strong negotiation ability.
• Work autonomously and effectively in big, multidisciplinary teams comprised of designers, developers, engineers, analysts, project managers, and others.
• Identify the preferences, motivations, strengths, and limitations and utilise this information to work more effectively with and motivate others.
• Demonstrate expertise in customer service, active listening, and leading, influencing, and persuading others.
• Balance and trade-off competing quality, time, and budget needs, demonstrating business understanding, effective time management, and the ability to plan and execute UX activities on time.

Entry requirements

You’ll usually need:

• Depending on the employer, but likely A-levels or equivalent qualifications or relevant experience.
• Apprentices without level 2 English and maths will need to achieve this before taking the end-point assessment.

Assessment methods

The End Point Assessment comprises two distinct assessment methods: 

• Professional Discussion (underpinned by a portfolio)
• Work-based Project Report and Presentation with Questioning 

Duration, level, subjects and potential salary upon completion

Apprenticeship standard

More information about the Level 6 Digital User Experience Professional Apprenticeship standard can be found here.

Apprenticeship end point assessment

For more information about the End Point Assessment Process, please read the Institute of Apprenticeships’ information page.