Marketing Executive

Marketing Executive

On a marketing executive apprenticeship course, you’ll help shape, support and deliver marketing plans.

In cooperation with the marketing manager, who will create the overall marketing strategy, a marketing executive will help create, support, and implement marketing initiatives.

This audience-focused job requires creativity, communication, and project management skills. In addition, you will develop and implement tactical and targeted marketing strategies.

Typical responsibilities will include managing and maintaining key marketing channels such as digital, offline, and social media; planning and delivering tactical integrated marketing campaigns; managing the production and distribution of marketing materials; and liaising and networking with a diverse range of stakeholders, including customers, colleagues, suppliers, agencies, and partner organisations.

What you’ll learn

On a marketing executive apprenticeship course, you’ll learn to:

  • Maintain digital, offline, and social media marketing platforms.
  • Develop and implement marketing strategies.
  • Create marketing materials.
  • Network with diverse stakeholders, including customers, colleagues, suppliers (government agencies), and partner organisations.
  • Collect and analyse research data to better understand target audience behaviour and market views in general and the marketing mix.
  • Contributing to the achievement of agreed-upon brand positioning.
  • Organise and attend conferences, seminars, dinners, and exhibitions.

Entry requirements

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher apprenticeship.
  • Apprentices without level 2 English and maths will need to achieve this before taking the end-point assessment.

Assessment methods

The End Point Assessment comprises three distinct assessment methods: 

  • Multiple Choice Knowledge Test 
  • Project Showcase 
  • Professional Discussion 

Duration and level

  • Duration: 15 months
  • Level: 4 – Higher Apprenticeship

Apprenticeship standard

More information about the Level 4 Marketing Executive Apprenticeship standard can be found here.

Apprenticeship end point assessment

For more information about the End Point Assessment Process, please read the Institute of Apprenticeships’ information page.

Updated on October 2, 2022

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