Marketing Assistant

Marketing Assistant

On a marketing assistant apprenticeship course, you’ll help support activities that drive the demand for a product or service.

A marketing assistant aids in boosting demand for a product or service by raising awareness. The job may be found in any industry or company, and it can be found inside a specialised agency that provides marketing services and advice to external clients, or it can be found within an internal marketing team.

You will deliver day-to-day marketing activities across various platforms, channels, and systems that are essential to the organisation’s marketing function and operations as a part of the marketing team.

You will collaborate with both internal colleagues and external marketing suppliers.

You’ll be responsible for coordinating and carrying out specific marketing activities like content creation, market and customer research, attending exhibitions and events, monitoring campaign analytics and data collection, and marketing administration like managing marketing supply in the achievement of literature, tracking marketing expenditure, and assisting with procurement.

What you’ll learn

On a marketing assistant apprenticeship course, you’ll learn to:

  • Publish text, images, and video/animated content through a website content management system
  • Organise offline and digital assets in a coordinated and legally compliant way (a Marketing Assistant may be needed to comply with different pieces of legislation, which should be relevant to the industry in which they operate and the kind of activity. GDPR; Consumer Protection from Unfair Trading Regulations 2008; Consumer Credit Act; Copyright, Designs, and Patents Act, to name a few.
  • Put together briefs for an external marketing supplier (e.g., printer/display stand producer/graphic designer, etc.) and guarantee efficient delivery in line with requirements.
  • Write engaging material to meet a marketing communications objective, using conventional copywriting techniques such as altering writing style to ensure it is appropriate for different media and in line with organisational brand standards.
  • Proofread marketing material to ensure it is accurate, compelling, legally compliant, and brand-consistent.
  • Organise and manage external and/or internal marketing campaigns utilising various marketing techniques to attract or retain one or more customer groups. Tasks are completed within the limitations of available resources.
  • Analyse and present specific external and internal marketing data to aid in discussions about marketing activity planning, delivery, and/or evaluation.
  • Produce and maintain spreadsheets in support of marketing operations (such as project/budget planning and monitoring and marketing asset organisation) using conventional business tools such as Excel and Numbers.
  • Gather and present marketing information, utilise traditional corporate tools such as PowerPoint (for example, to educate internal stakeholders of the outcomes of a marketing strategy or to offer suggestions for future marketing strategies). 
  • Create reports using a marketing system or software like CRM, Google Analytics, or Mailchimp.

Entry requirements

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship.
  • Apprentices without level 2 English and maths will need to achieve this before taking the end-point assessment.

Assessment methods

The End Point Assessment comprises two distinct assessment methods: 

  • Knowledge test
  • Work-Based Project Showcase 

Duration and level

  • Duration: 18 months
  • Level: 3 – Advanced Apprenticeship

Apprenticeship standard

More information about the Level 3 Marketing Assistant Apprenticeship standard can be found here.

Apprenticeship end point assessment

For more information about the End Point Assessment Process, please read the Institute of Apprenticeships’ information page.

Updated on October 2, 2022

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