Digital Marketing Manager

On a digital marketing manager apprenticeship course, you’ll help lead the creation and execution of a digital marketing strategy.

As a digital marketing manager, you will discover and respond to company opportunities and customer demands through digital platforms such as social media, websites, and email.

You will actively use content marketing and campaign management ideas, as well as financial and analytical tools to create successful initiatives that meet the needs and goals of your company.

You’ll learn how to write and create content for various consumers and online platforms. You’ll also learn to effectively promote and execute content marketing through media channels, relationship management tools, and communication platforms.

As a digital marketing manager, your training will focus on research and its application to your company’s digital marketing and monitoring, recording, and drawing conclusions from different types of statistical analysis of campaign performance.

After completing this apprenticeship course, you will get a bachelor’s degree in digital marketing.

What you’ll learn

On a digital marketing manager apprenticeship course, you’ll learn to:

• Create and implement marketing concepts, principles, and theories relevant to the interdisciplinary field of digital marketing.
• Use the four marketing principles (product, price, location, and promotion) and business and marketing campaign variables.
• Create content for various audiences and online platforms and clear “Calls to Action” and user journeys.
• Show how to effectively promote and utilise content marketing via appropriate media channels, relationship management systems, and communication platforms to maintain brand and cultural awareness throughout marketing efforts.
• Select research techniques, platforms, and technologies to synthesise data and apply it to the organisation’s digital marketing strategy, drivers, and customer behaviour.
• Manage and optimise key channels and content as a digital marketing plan.
• Manage the interfaces and supply networks of the business and the consumer by adopting the appropriate E-commerce strategies and models and, if required, taking global interactions into account.
• Use a marketing mix / digital marketing mix to meet customer expectations.
• Accurately observe, record, and draw inferences from all types of statistical analysis of campaign performance while recognising inherent risks and limitations with financial and budgetary requirements to demonstrate ROI (ROI).
• Inspire and encourage discussion via constructive debate and engagement by engaging communities through Email Marketing and Social Media.
• Apply the appropriate tools for a data-driven strategy to analyse marketing information and platforms, data, and social media, and identify necessary insights and optimisation to provide marketing decision solutions.
• Contribute to business, planning, and marketing strategies to recognise and respond quickly to opportunities and customer requirements while embracing change.
• Recognise and understand internal and external company information and factors that may impact future operations.

Entry requirements

You’ll usually need:

• Five GCSEs, including English and maths, and two A-levels or equivalent level 3 qualifications.
• Apprentices without level 2 English and maths will need to achieve this before taking the end-point assessment.

Assessment methods

The End Point Assessment comprises two distinct assessment methods: 

• Report on work based project (Report) and Presentation of the Report (Presentation)
• Interview 

Duration, level, subjects and potential salary upon completion

Apprenticeship standard

More information about the Level 6 Digital Marketing Manager Apprenticeship standard can be found here.

Apprenticeship end point assessment

For more information about the End Point Assessment Process, please read the Institute of Apprenticeships’ information page.