Creative Digital Design Professional

On a creative digital design professional apprenticeship course, you’ll help provide compelling digitally enabled design solutions for clients.

As a self-assured design specialist, you will be in charge of providing compelling digitally enabled design solutions to internal or external clients across a wide range of sectors and environments.

You will create digital design solutions for various applications, such as online services, installations, design for devices, interactive services, and mobile apps.

You will work to a brief and within the customer’s schedule, all while staying inside the agreed-upon budget.

You will often collaborate with copywriters, account managers, technical developers, market researchers, photographers, and communication specialists to ensure your designs successfully convey the client’s message through digital media.

What you’ll learn

On a creative digital design professional apprenticeship course, you’ll learn to:

• Apply creative design processes to all creative digital development projects, including online services and installations, as well as non-screen-based media, producing designs that are appealing to customers/users and leveraging a wide range of digital touchpoints, including, but not limited to, mobile, tablet, laptop, desktop, wearable, consoles, and automobiles.
• Create eye-catching creative design concepts and prototypes for client presentations using industry-standard tools and advanced methods to address design problems stated by the customer.
• Create ‘production’ ready digital media assets like designs, style guides, animations, videos, storyboards, images, and audio to achieve a particular business goal.
• Choose, fine-tune, adapt, and use contemporary creative digital design technologies and work with data to develop innovative design solutions. 
• Communicate design ideas and solutions to team members, designers, brand managers, product leaders, and marketing directors. 
• Use design concept digital art to provide creative design sales presentations to clients.
• Brief and work with third-party suppliers such as photographers, model makers, advertising firms, and data specialists.
• Make and maintain a portfolio of creative digital work.
• Keep abreast of industry developments, innovative trends, discoveries, and when and how to act to make the most of new and upcoming tools and technologies.
• Participate in market/user research and UX briefs, and work with the findings.
• Work with team members, clients, and stakeholders, including market researchers, user experience experts, user researchers, developers, photographers, model makers, brand managers, product leads, marketing directors, commercial sales, and communication professionals.
• Build and maintain positive relationships with team members, clients, and other stakeholders while working independently and collaboratively as part of a diverse team utilising agile techniques.
• Leading and managing end-to-end creative digital design projects that adhere to governance standards, meet timelines, and manage client expectations in various contexts, including agile.
• Create interactive artefacts using industry-standard immersive technology techniques.

Entry requirements

You’ll usually need:

• Depending on the employer, but likely A-levels or equivalent qualifications or relevant experience.
• Apprentices without level 2 English and maths will need to achieve this before taking the end-point assessment.

Assessment methods

The End Point Assessment comprises two distinct assessment methods: 

• Project with presentation and supplementary questioning
• Professional Discussion (underpinned by a portfolio) 

Duration, level, subjects and potential salary upon completion

Apprenticeship standard

More information about the Level 6 Creative Digital Design Professional Apprenticeship standard can be found here.

Apprenticeship end point assessment

For more information about the End Point Assessment Process, please read the Institute of Apprenticeships’ information page.