Community Activator Coach

Community Activator Coach

On a community activator coach apprenticeship course, you’ll lead and coach fun, inclusive and engaging activities.

The community activator coach, also known as a sports coach, activity leader, community worker, or outreach officer, will primarily work with inactive groups of people, most commonly at the sport for social change charities, small- and medium-sized entities operating in the sport and physical activity sector, local authorities, sports clubs, leisure centres, youth work agencies, housing associations, and outdoor education centres. 

You’ll learn how to promote, produce, and coach fun, inclusive, and engaging events that help whole communities change their behaviour, adopt and sustain a physically active lifestyle. You can expect to work odd and unsociable hours, such as evenings, weekends, and school holidays.

What you’ll learn

On a community activator coach apprenticeship course, you’ll learn to:

  • Plan and change sessions and activities in response to client input to encourage customers to develop a lifelong fitness habit.
  • Coach or lead pre-planned sport or physical activity programmes that appeal to the target audience(s), as well as create stimulating interactions with customers
  • Promote a physical activity offered in the community, such as (but not limited to) organised play and sport, that assists individuals on their journey to better behaviour.
  • Collaborate with sports organisations and other community assets such as volunteers, public services, youth workers, law enforcement, and community champions.
  • Assist families in engaging in sports and physical activity as a group.
  • Work effectively with consumer insight to remove individual, community, and societal barriers to physical activity and sport participation.
  • Contribute to the development of activities and services for the employer and adhere to the organisation’s principles, rules, and procedures.
  • Participate in groups that plan community events and festivals.
  • Assist organisations with assessing, creating, and marketing sessions and other options such as outdoor group exercise and informal social play.
  • Maintain personal safety and well-being, as well as consumer safety and well-being
  • Individuals who exhibit disruptive behaviour in a group setting must be managed.
  • Encourage clients to regularly engage in sports clubs or recreational facilities, including open space, and formally and informally.
  • Appropriately using social media and technology to provide tailored messages to specific consumer groups like children, teenagers, adults, and the elderly.
  • Utilise technology platforms to properly monitor and evaluate events, sessions, and projects to retain correct records and provide timely outcomes.

Entry requirements

You’ll usually need:

  • Depending on the employer, but likely GCSEs or equivalent qualifications or relevant experience.
  • Apprentices without level 2 English and maths will need to achieve this level before taking the end-point assessment.

Assessment methods

The End Point Assessment consists of three distinct assessment methods: 

  • Practical Coaching Observation  
  • Presentation with question and answers  
  • Panel interview 

Duration and level

  • Duration: 18 months
  • Level: 2 – Intermediate Apprenticeship

Apprenticeship standard

More information about the Level 2 Community Activator Coach Apprenticeship standard can be found here.

Apprenticeship end point assessment

For more information about the End Point Assessment Process, please read the Institute of Apprenticeships’ information page.

Updated on October 1, 2022

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