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Business-to-Business Sales Professional

Business-to-Business Sales Professional

You’ll help deliver commercial benefits to several customers or a complex, high-value account on a business-to-business sales professional apprenticeship course.

The term “business-to-business” refers to a wide range of activities. It requires taking the lead on long-term, complex suggestions such as different pricing options or collaborating with procurement professionals.

Using insights, critical thinking, and business judgement, you’ll endeavour to provide commercial benefit to several clients or a problematic, high-value account. 

If you’re commercially astute, you’ll manage customer accounts strategically and financially, lead cross-functional teams through the sales process, and provide winning solutions and customer satisfaction.

You’ll be able to comprehend your client’s needs and cultivate strong stakeholder connections while maintaining a high level of integrity. Salespeople operate in a wide range of industries and for companies of all sizes. Therefore, this programme covers a wide range of sales subjects.

You’ll get a bachelor’s degree in business-to-business sales when you finish.

What you’ll learn

On a business-to-business sales professional apprenticeship, you’ll learn to:

  • Establish trust at all levels, both within and externally. While communicating professionally and ethically and maintaining a joyful and flexible attitude.
  • Work with clients to uncover new business and market challenges using insights and good questioning and listening strategies. Identify innovative and distinctive solutions that integrate products and superior service solutions to meet client demands.
  • Present a confident, clear, and convincing sales pitch in front of a customer that builds rapport, establishes credibility and generates revenue. A simple, quantitative approach responds to concerns, overcomes objections, and establishes the proposal’s worth.
  • Apply bargaining concepts, techniques, and tactics to obtain a mutually acceptable resolution while ensuring that both the customer and the supplier are committed to the outcome.
  • Consider the psychological needs of customers and other key stakeholders in the buying/selling process. Evaluate the strategic and organisational backdrop and psychological theories crucial to developing pleasant and ethical buyer-seller relationships when adjusting their sales strategies.
  • Use several social selling and digital technology approaches to aid in the sales process. Through digital selling, develop a social selling strategy to improve lead generation, nurturing, and customer interaction. Create digital networks and manage engagements based on data. Measures a project’s success and return on investment.

Entry requirements

You’ll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship
  • Apprentices without level 2 English and maths will need to achieve this before taking the end-point assessment.

Assessment methods

The End Point Assessment comprises two parts:

  • A work-based project with a presentation completed over six months.
  • A panel interview with a sales pitch followed by a question and answer session utilising the Learning Journal as a guide.

Duration and level

  • Duration: 36 months
  • Level: 6 – Degree Apprenticeship

Apprenticeship standard

More information about the Level 6 Business-to-business Sales Professional Apprenticeship standard can be found here.

Apprenticeship end point assessment

For more information about the End Point Assessment Process, please read the Institute of Apprenticeships’ information page.

Updated on October 2, 2022

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