About us
We want everyone to feel comfortable with apprenticeships so they can do well in life.
What we do
We aim to help people understand apprenticeships
The Complete Apprenticeship Guide was created to enhance understanding of apprenticeships among both adults and students. Our goal is to highlight the vital role apprenticeships play in everyday life.
We work to challenge misconceptions, influence public policy, and provide practical resources to help individuals expand their apprenticeship knowledge.
By collaborating with communities, employers, and educators, we aim to build confidence in apprenticeships, empowering people to make informed decisions about their future.
Apprenticeship knowledge in our country lags behind other developed nations, with disadvantaged communities feeling the greatest impact. This lack of awareness is often passed down through generations, reinforcing uncertainty about apprenticeships.
To break this cycle and support social mobility, we prioritise reaching communities that need it most, encouraging individuals to take that first step. By building confidence and fostering a growth mindset, we empower people to embrace learning and new opportunities.
Our “Core Four” values shape everything we do:
- Community First: We put people, partners, and communities at the heart of our work.
- Trusted Expertise: We rely on data and evidence to deliver reliable, credible insights.
- Empowered Futures: We equip individuals with the tools and confidence to take charge of their future.
- Lifelong Learning: We embrace change, continuously supporting growth and progress for all.
Who we support
Our numbers talk more than just words
schools supported
parents supported
teachers supported
employers supported
Who's behind it
Meet the founder Alistair
Passion for innovation and a dedication to excellence.
Alistair Penfold
Founder
I am the founder of the Complete Apprenticeship Guide, an organisation dedicated to empowering individuals by providing comprehensive information, guidance, and support on apprenticeships. Our mission is to bridge the gap between aspiring apprentices and valuable career opportunities by working closely with government bodies, schools, further education colleges, and some of the nation’s leading employers.
Through strategic partnerships, we strive to raise awareness of the benefits of apprenticeships, ensuring young people and career changers alike have access to practical advice, resources, and real-world opportunities.
At the Complete Apprenticeship Guide, we are passionate about inspiring the next generation of apprentices, helping them navigate their career paths, and ensuring they make informed choices that lead to successful and fulfilling futures.
FAQs
Frequently asked questions
Quick answers to questions you may have.
Complete Apprenticeship Guide is a leading organisation in the education sector, dedicated to promoting the benefits of apprenticeships and technical education. We work with schools, colleges, parents and employers to tackle misconceptions, influence perceptions, and ensure that more individuals and businesses access apprenticeship opportunities.
Not a universal fit: Apprenticeships may only suit some, so thorough research on specific apprenticeships is essential before applying.
Juggling work and study: Apprentices are held to the same standards as their colleagues at work while meeting coursework deadlines and passing exams.
Limited flexibility: Some apprenticeships offer fewer opportunities to explore diverse industries than traditional university education.
Initial lower pay: Apprentices may earn less than fully qualified counterparts in the same industry until the completion of their apprenticeship.
If uncertain about choosing an apprenticeship, consider consulting with a dedicated adviser at the National Careers Service.
We’re always looking to partner with forward-thinking organisations passionate about apprenticeships and skills development. Contact us to explore collaboration opportunities, or subscribe to our newsletter to stay informed about the latest apprenticeship news and resources.
Complete Apprenticeship Guide was founded by Alistair Penfold. With his passion for education, he is helping to open doors for individuals from all backgrounds to explore apprenticeship opportunities.
It's very important to us that this remains a completely free resource for everyone. We simply ask that you help spread the word about apprenticeships by sharing this site with your friends, family, and colleagues.